What is a high performance organization? Is a conceptual framework that deals with sustainable business development. This includes the ability to recognize the need to adapt to the changing environment and to focus on long term goals while delivering actionable short term goals. High performance organizations are flexible, customer centric and automation savvy.
The year 2020 may be remembered as the year that changed everything and caused many firms to reexamine every aspect of their business. Uncertainty follows today’s businesses especially in the service industry. This is due to the global economic implications, advancements in technology and the diversity of the workforce.
Many entrepreneurs find this overwhelming and challenging, I believe this could be an opportunity to reinvent the business structure. To tap into creativity, automation and global networking. Digital has opened a world of endless possibilities and it would be a shame if entrepreneurs did not tap into the opportunity to reach a global audience.
Let us explore some of the characteristics of high performance organizations:
1.High performance organizations are highly flexible and adaptable.
The top business challenge facing service professionals is scaling business operations.
Source: Vendasta
Unprecedented changes in technology, automation and remote workforce continue to overwhelm entrepreneurs. There is just too much out there it’s easy to get lost.
Despite this, high performance organizations continue to thrive in this unpredictable marketplace. The ability to adapt to changes fast is what differentiates high performance and low performance.
HPOs conduct regular research on their potential clients this enables them to be more flexible in their marketing channels and more adaptable to changes, and this has proven to increase growth and profitability.
2.High performance organizations leverage the power of technology and automation.
Technology is advancing faster than ever before despite this, businesses have not kept pace. New technologies like artificial intelligence, machine learning and robotics are now part of business strategies.
HPOs highly automate core and general business processes; they further automate sales and marketing to produce the most impact. Time is an asset best used in building relationships and finding new business opportunities.
HPOs use technology to better leverage their expertise and make them highly productive. 51% of companies use marketing automation.
3.High performance organizations get more impact from their marketing activities.
This is due to constant research, having a marketing budget and access to highly skilled talent. High performance organizations are able to clearly speak to their audience. Research reveals which marketing channels potential clients use and the topics they are most interested in.
HPOs spend less in marketing, they have figured out how to get the most out of their marketing and business development dollars, and since HPOs are more technologically and digitally advanced, marketing is effective and efficient.
HPOs generate their leads digitally
Source: Hinge Marketing
High performance organizations combine a great workforce with technology and automation to accelerate growth and profitability, and that is exactly our specialty. We strive to make your organization a high performance one. Book a free consultation and lets find out what you can automate in your professional service business.